25 October 2023 - 26 October 2023, Prague, Czech Republic

Improving the journey experience by incorporating design elements to create a pleasant environment for passengers

24 October 2023 12:00 - 12:30

By incorporating visually pleasing design elements, such as natural light, and colour schemes, rail operators can create an environment that is more pleasant and appealing to passengers, making the journey more enjoyable. Other key aspects include comfort, lighting, sound scaping, air quality and unique and creative design elements, such as interactive displays or art installations, to make for a more enjoyable and memorable journey.

Mario Theis, Head of the Revenue Management and Product Innovation Competence Center, DB Regio AG