Brand Identity: Effective design technologies: the future of brand and national identities

While colour, imagery and typography have long been part of the brand identity toolkit, a new generation of digital technologies can now be employed to create impact and a memorable and consistent look. New ideas include incorporating experiential design elements such as interactive display, using digital signage for dynamic and engaging branding and tying it all together with storytelling elements that are consistent with the brand.

Thomas König, Chairman, Tricon Design