Inside Passenger Experience

For designers, the approach to a new cabin or carriage interior has evolved over the past few decades to embrace a much wider range of expertise, some of which has become key specialisms that are now in the spotlight.

Once simply part of our remit like ergonomics, Sustainability is a discipline in itself as is Passenger Experience, and whilst as examples these two have become headline acts, they often go un-explained, perhaps because in some ways they speak for themselves.

My talk is based on a career most recently in aviation cabin design, but one that has over the past two decades been intrinsically linked to trying better to understand how the journey, the passengers experience, can be touched on, leveraged, improved, to make that journey a pleasure. What can we do to give our passengers a takeaway moment that they find themselves remembering in the future, so when they next plan a journey they might to seek out the same carrier, as you might return to the room in a hotel you stayed in years before, and always fondly remembered.

Adam White, Creative Director, factorydesign