This session explores how digital print is transforming floorcoverings from a technical necessity into a creative design tool. Through real project examples, Jason Holmes shows how designers can use digital print to express brand identity, manage scale and zoning, and overcome long-standing production constraints. The talk focuses on practical, design-led insights, offering new ways to think about floors as part of the passenger experience.
Jason Holmes, Head of Design Textiles, Forbo Flooring Systems