Andy Sykes
Director, Andy Sykes Design
Since 2019, Andy Sykes has partnered with East Midlands Railway (EMR) to elevate the experience for both passengers and staff through a unified design approach. In this session, Andy will share the process, which began with creating a brand design vision to define form, colour, materials, and finishes across all touchpoints. He then developed the interiors and seating of the Class 810 “Aurora” trains, before moving on to develop designs for legacy fleet Classes 158, 170, and 360, as well as consistent livery, signage, and wayfinding systems throughout the fleet. These design principles were extended beyond trains to EMR’s offices and depots, resulting in a practical, durable, and visually calm environment inspired by high-end hospitality rather than traditional rolling stock. This session will explore how EMR has transformed a diverse fleet and facilities into a cohesive, unmistakable brand experience.