From inspiration to reality – the most difficult easy way to create innovation

By incorporating visually pleasing design elements, such as natural light, and colour schemes, rail operators can create an environment that is more pleasant and appealing to passengers, making the journey more enjoyable. Other key aspects include comfort, lighting, sound scaping, air quality and unique and creative design elements, such as interactive displays or art installations, to make for a more enjoyable and memorable journey.

Julian Fordon, Market Strategy and Communication at DB Regional Trains (DB Regio), DB Regio AG